Value provided by a Web Designer
What can a web designer provide to a small business? How does a web designer show the value of a website to a business owner?
All of us might have clients, who do not completely realize the potential of having a great website along with great SEO. Some of them, even get a website build for namesake. I have personally discussed this with other web design companies in North America and the stories are plenty.
On my chat interview with the owner of Pulse Wave Media – A Calgary Web Design Company, I was told and I quote “ every client has a different budget and different expectation, some clients even want a single page $100 website, however the most important thing dealing with small businesses is to show them the value for the money. I usually explain the features that we provide to each client and how it can be useful to their website visitors”
I cannot agree more with the PWM philosophy, sometimes, I have had clients who almost tripled their budget in order to accommodate features that would actually help their visitors once they came to know about this. One such example is a responsive or a mobile-friendly website. With over a 200 million smartphone users in the world today, a lot among them only use there smartphones to visit websites or find their nearest hair salon. As smartphones get smarter and more popular, having a mobile-friendly website becomes a must for every business.
A standard website difficult to navigate in a small phone screen and hence this is something that clients find real value in, as most of my clients themselves use a smartphone so they can truly relate.
Provide value to your clients and you can sell them a website that actually does what it is supposed to do.