Web Design No-No's

WebDesign No-No's

...webdesign for small business owners

WebDesign No-No's

Many small business web sites are not optimally designed. Here is a list of the most common mistakes:

Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.
Don't use unnecessary words or phrases on your small business site. You only have so much time to get your visitor's attention and interest; make ever word count.
Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.
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Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.
Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content.
Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.
Don't use 30 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.
Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.
Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

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