Before Hiring

...webdesign for small business owners

Things to do before hiring web designer

You want a web site for your small business? Maybe you do not know how to create web pages but you know more about your company than anyone else. Web designer will do both technical and creative part of the job but he will use the data that you will provide to him to present your business on the Internet.

How can you help in the process and what kind of data you can provide?

At first you must define the purpose of your site. Do you want to sell online, do you want to provide additional information to your customers or just presentation of your business and contact details?

This is very important and the structure of the web site will depend on this.

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If you do not have an idea, browse the web. See what people in your industry are doing. Surf the web and find few web sites that you like. Show them to the web designer and he will know what you are looking for. It will be a good guide for him.

The minimum data you should provide are contact info, portfolio / list of customers, description of the products and/or services, items for the download section etc.

Content is a king so do not stay silent. Although it looks like the Internet is a visual medium, people use it to find information (in text format). So if you want to have successful web site add some content. Write as much as you can : what kind of products/services do you offer, how does it help to the customers, features, prices. Write something more about your company. It's good to have something nice to say - people are suspicious on the net so you need to display credibility.

What kind of design you need? Small businesses try to impress their potential customers with pretty, heavy designed website but that's not what you need.

They will not be that much impressed after waiting few minutes to see your artistic images if you are in no way connected with art. So, decide what will be your main colors for background, text, and one or two additional colors for emphasize some parts of the pages.

You probably already have a logo so you might want these colors for the design of the web site. Do you have a good slogan? You will need a good one. It will make stronger impression to you web site visitors and is useful for SEO purpose. Make sure that there are some keywords inside that describe your business.

So make a new folder on your PC, collect as much as you can material for your new web site and than start looking for web designer.